Creativity is not a gift. It's simply a way of doing and thinking....
Creativity is intelligence having fun
Albert Einstein
What and Why?
This playbook is a collection of the techniques we turn to for most creative thinking challenges. They are gathered from many sources and thinkers. We encourage you to explore their origins and uses. They are our favourites. We share them in the hope that they will inspire you too.
Creative thinking process
For simplicity, we have grouped the techniques into four stages, representative of the creative thinking flow. These are taken from but do not replace, a full design thinking process.
The techniques will often apply to multiple stages and, as creative thinking is a non-linear process, be open to jumping forward and back frequently as you develop and iterate your ideas.
Explore
Frame
Ideate
Evaluate
May this collection of tools get your creative juices flowing ......
Check Out the Creativity Tools
Super Héros
One of the most liberating creative thinking exercises is to imagine what some inspirational or colourful character would do; how they would tackle the situation.
Random Stimuli
One of the most invigorating approaches to jump-start idea generation is to use random inputs or Stimuli. It’s a great technique when you’ve hit a